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Welcome to the Ultimate Mascara Blog – Your Go-To Guide for All Things Lashes!

Looking for expert advice on mascara products, application tips, and lash care? You’re in the right place! At [Your Website Name], our blog is dedicated to bringing you the latest mascara trends, in-depth product reviews, expert tips, and beauty hacks to help you achieve flawless lashes every day.

Whether you’re searching for the best volumising mascaras, need advice on how to prevent smudging, or want to discover the latest lash-enhancing innovations, we’ve got you covered. Our blog features:

Honest Mascara Reviews – From drugstore to high-end mascaras, find out which ones are worth the hype.
Application & Makeup Tips – Learn how to apply mascara like a pro for long, fluttery lashes.
Lash Care & Health – Keep your lashes healthy, strong, and damage-free with expert advice.
Trending Looks & Innovations – Stay ahead with the latest mascara trends and beauty secrets.
DIY & Natural Alternatives – Explore vegan, organic, and homemade mascara options.

💖 Join us on the journey to perfect lashes – browse our latest blog posts and discover your next mascara must-have!

Application & Tips

Unveiling Our First Winter Beauty Report: Key Learnings to Keep You Ahead All Year

Key takeaways from the Winter BeautyEngine Insight Pulse Survey.
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Application & Tips

Jenna Ortega Bleached Her Signature Strong Eyebrows

Jenna Ortega’s newly bleached eyebrow look is in stark contrast to her cherry cola dark hair, showed off as she promoted her new film ‘Death of a Unicorn.’
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Application & Tips

NHS billions wasted as bipolar patients left ‘forgotten and failed’

Exclusive data shows how neglect of this common mental health condition costs the UK nearly £10bn a year. NHS billions …
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Application & Tips

Omi’s Hair Growth Peptides Have Changed My Hair, Lashes, & Nails

Do Omi’s hair growth peptides really work? Here’s the full breakdown on the buzzy supplements that promise to grow your hair.
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Application & Tips

Lightweight Buildable Mascaras – The L’Oréal ‘Paradise Big Deal Mascara’ is for Sensitive Eyes (TrendHunter.com)

(TrendHunter.com) L’Oréal Paris’ ‘Paradise Big Deal Mascara’ is designed to provide buildable volume and length, allowing for a customized lash look. Its lightweight formula is intended to ensure smooth and even…
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Application & Tips

The Science Behind Brighter-Looking Eyes

How these eye drops became Hollywood’s best-kept secret for brighter-looking eyes.
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Application & Tips

7 Budding Spring Makeup Trends That Are Actually Wearable

Spring is the best time to be a beauty lover. After months of looks that put practicality above creativity (think hydrating foundations and layers of lip balm), this season’s burgeoning makeup trends feel like a breath of fresh air. From TikTok-approved tonal makeup to the return of blue eyeshadow, they bring a sense of vibrancy and excitement that feels perfectly fitting for this time of year. But don’t just take my word for it. To help navigate the season ahead, I spoke to makeup artists who shared the beauty looks they predict we’ll all be wearing for spring 2025 — and how to create them yourself.  Skinimalism 2.0 View this post on Instagram A post shared by maya ♡ (@mayaaa.nicoleee) Let’s start at the beginning — with the base. “For spring 2025, skincare is the new makeup,” says makeup artist Mira Parmar. “On the SS25 runways, Khaite focused on dewy skin and gorgeous brows, as did Tory Burch, Jason Wu, and Tommy Hilfiger, to name a few.” The goal here is to look like you’re not wearing any makeup at all. It starts with great skincare. A hydrating serum, like Vichy Mineral 89 Booster, $19.99, will leave your skin plump and dewy, while a priming moisturizer, like Merit Great Skin Priming And Firming Moisturizer, $38, will create a smooth base. “Once you’ve nailed that skincare routine, you only need to apply makeup where necessary,” Parmar explains. “A concealer, like Lisa Eldridge’s Pinpoint Concealer, $34, is great for perfecting this look by targeting areas that need extra coverage.” Then, simply finish with a blurring tint or primer like Refy’s Blur and Hydrate Oil-Control Face Primer, $34, for a natural, glowing finish like this look on digital creator Maya. Lips Over Eyes View this post on Instagram A post shared by Mimi Nguyen (@mimixn) In recent years, minimalist eye makeup paired with fresh skin has been popular for a natural, understated look. For spring, however, there’s a shift underway. While low-fi eyes are still in, this season, they’re being paired with bold, statement lips, creating a striking high-contrast look that taps into spring’s playful mood: “Last season’s trend of minimal eye makeup is still going strong in celebrity and fashion circles,” says makeup artist Scarlett Burton, “but the focus is now shifting to the lips as the standout feature. Eyes are being left bare — no eyeshadow, liner, or even mascara — though [you might consider] a subtle lash tint.” In contrast, lips are taking center stage with a noticeable wash of color, she adds. Take inspiration from Mimi Nguyen on Instagram. While spring typically calls for bright corals, pinks, and poppy shades, Burton is seeing a move toward more muted tones like neutrals, browns, and plums — even as the weather warms up. This is great news for anyone not ready to part with their favorite winter lip shades just yet. Or, why not combine multiple tones, applying a dark liner before filling the lips with a lighter lipstick for an ombré effect? Blush In Excess View this post on Instagram A post shared by LILIANA MADRIGAL (@lilianamadrigal_) You’ve likely seen the “blush blindness” TikTok trend, and for spring 2025, we’re fully embracing blush in all its rosy-hued glory. “It was a great year for blush in 2024 with singer Sabrina Carpenter as the poster girl […] and beauty brands launching new takes on rouge,” says Burton. “For 2025, heavy-handed washes of coral, pink, or red will remain strong, so go for something poppy and bright to follow this trend and tap into the mood of the season.” When it comes to application, embrace a more is more approach like Liliana Madrigal. Sweep a powder blush, like Saie’s Supersuede Powder Blush, $28, on the apples of your cheeks and up your cheekbones for a full, flushed look. Alternatively, Huda Beauty’s Blush Filters, $23, are highly pigmented and blend easily for a flawless wash of high-impact color. Stained Lips View this post on Instagram A post shared by Violette (@violette_fr) Stained lips are ideal for those who want a more low-maintenance approach to lip color, like this look posted to Instagram by makeup artist Violette. “Stained lips will be huge in SS25,” Parmar says, offering a delicate wash of color that’s impactful yet minimal in effort. “It’s so easy to do at home,” she continues. Unlike traditional lipsticks, which require frequent touch-ups, simply apply your chosen lip stain in the morning and let it work its magic, revealing a long-lasting tint by the end of the day. Wonderskin’s Wonder Blading Lip Stain Masque, $22, is a favorite among beauty enthusiasts, while NYX Professional Makeup’s Lip IV, $11.97, has gone viral since its launch last November. “The great thing about this look is that if you find the finish too much, it can be easily blotted away to create the look you desire while still giving a just-bitten finish,” Parmar continues. “Or take inspiration from the runways, like at Carolina Herrera, and add a lip oil for a softer, glossy finish.” Something Blue View this post on Instagram A post shared by KATIE JANE HUGHES (@katiejanehughes) Statement lips are leading the way for spring 2025, but if you want to shift the focus to the eyes, there’s one trending shade to try: “On the SS25 runways, swipes of blue eyeshadow were front and center at Marques Almeida, Luisa Beccaria, and Harris Reed,” Burton says, “so blue eyeshadow has to have its turn in the spotlight.” Rather than sharp liner looks, embrace a softer take on the trend by sweeping a powder shadow, like MAC’s eyeshadow in Tilt, $25, across the lids or pressing it into the inner corners for a smoky, blurred finish, like this wash of frosty blue on Katie Jane Hughes. Also try Charlotte Tilbury’s Palette of Beautifying Eye Trends in Denim Dimension, $60, which boasts varying hues of blue. “Expect to see modern but wearable shades such as pale blue pearl and smoky navy,” Burton continues. She rates matte sky blues, which lean into the ’90s trend. Try Haus Labs Optic Intensity Eco Waterproof Gel Eyeliner Pencil in Cobalt Matte, $22. Apply directly from the pencil, then blend with a brush or your fingers for a soft-focus finish. All-In-One View this post on Instagram A post shared by Tashi (@tashimrod) While we’d all love to spend hours on our makeup every morning, it’s not always possible. That’s where this next trend excels: “Right now, we’re seeing a movement towards simplicity in beauty,” Burton says. “We’ve had enough of 20-step makeup routines, layering, baking, and carving out the face. Instead, brands are launching innovative formulas that let you fulfill many parts of your makeup with one simple product.” Cream formulas are the easiest way to tap into this trend, whether you opt for a lip and cheek tint, like Nudestix’s Intense Matte Lip and Cheek Pencil, $27, a bronzing stick that can be used on both the cheeks and eyes, like Rare Beauty Warm Wishes Effortless Cream Bronzer Stick, $28, or a product that works on all three, like Isamaya’s Sculpting Stick, $40. “Just scribble it on whenever you want color and blend with fingers,” says Burton — no rules apply. We love this look on Tashi. Tonal Makeup View this post on Instagram A post shared by Franny (@frannfyne) Lastly, building on our love for versatile, multi-use products, makeup looks embracing a single, monochromatic color palette are on the rise. “Multi-use products are always on trend, but they’ll be used more in spring and summer to give a seamless finish to a look,” says Parmar. “We saw it at the Brandon Maxwell show, where models wore the same rosy flush on their cheeks and lips,” — and through TikTok’s one lipstick, full-face trend, where content creators are fashioning a complete pink-toned look using just one product. “I love the Merit Blush Flush Balm in Le Bon Bon, $30, used over eyes, lips, and cheeks for an all-over color pop,” Parmar says. “Or, Stila blush and bronze sticks are great for creating a monochromatic finish.” While a single product can create a tonal look, it’s not necessary. Opting for similar tones in varying textures as Franny has done here also taps into the trend, offering a cohesive look with added dimension. A palette like the NARS Laguna Ultimate Face Palette, $59, is perfect for this, as it contains multiple formulas in similar shades that can be used to create a coordinating tonal look. Like what you see? How about some more R29 goodness, right here? We Tried Huda Beauty’s Ube Makeup Collection 7 Cute & Wearable Makeup Trends To Try In 2025 I Tried Every Clinique Black Honey Makeup Product
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Application & Tips

Expanding At Sephora, LYS Beauty Closes Series A Round To Support Retail And Global Growth

LYS Beauty, the clean makeup brand launched four years ago by beauty industry veteran Tisha Thompson that’s on the move at Sephora, has landed series A funding to support retail distribution, global expansion, inventory procurement and team building. Encore Consumer Capital, the San Francisco private equity firm that has helped scale Supergoop, … The post Expanding At Sephora, LYS Beauty Closes Series A Round To Support Retail And Global Growth appeared first on Beauty Independent.
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Application & Tips

Are my braids doing more harm than good?

Research suggests the synthetic hair used for braiding could be bad for you – but will that stop women using …
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Application & Tips

Protests postponed after pharmacy funding boost

Community pharmacies have delayed protest action after the government agreed a new funding package. Protests postponed after pharmacy funding boost
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Application & Tips

Morning-after pill to be made free at pharmacies in England

The government hopes the move will end the “unfair postcode lottery” some women face. Morning-after pill to be made free …
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Application & Tips

Secret filming reveals brazen tactics of immigration scammers

An undercover BBC investigation exposes how rogue agents are exploiting a UK visa scheme. Secret filming reveals brazen tactics of …
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