THE WHAT? Global makeup, skincare, and fragrance phenomenon Charlotte Tilbury has landed in select Bluemercury stores across the US and on Bluemercury.com. This collaboration brings Tilbury’s cult-favorite best-sellers, like Pillow Talk Lip Cheat and Magic Cream, to an even broader consumer base in one of her largest global markets.
THE DETAILS
• The British-born brand’s new product lineup at Bluemercury includes Tilbury’s Airbrush Flawless range, Hollywood Flawless Filter, Beauty Light Wands, and the newly expanded seven-shade Hollywood Contour Wands.
• Shoppers can also discover the brand’s first-ever Fragrance Collection of Emotions, along with new Immediate Eye Revival Patches and Exagger-Eyes Volume Mascara.
• In-store, customers can receive personalized skincare consultations and makeup transformations, reflecting Charlotte Tilbury’s mission to make everyone feel their most confident.
• The partnership follows Charlotte Tilbury’s record-breaking success in the US, ranking as a top 3 makeup brand and top 5 overall beauty brand in 2024.
• Both Charlotte Tilbury MBE and Bluemercury CEO Maly Bernstein emphasized the shared values of empowerment, innovation, and luxury in announcing the new retail arrangement.
THE WHY? As consumers demand high-performance beauty solutions, Charlotte Tilbury’s strategy is to meet them where they shop—namely, through a trusted luxury retailer like Bluemercury. The alliance blends Tilbury’s globally adored personal care formulas with Bluemercury’s curated approach to prestige beauty, catering to a growing consumer group that values expertise, convenience, and cosmetic quality.
The post Charlotte Tilbury Debuts at Bluemercury Amid Growing US Beauty Demand appeared first on Global Cosmetics News.